Consumer Generated Ratings and Reviews Sweepstakes Drive Engagement With The Brand

The Client 

• Prominent online/retail/mail-order marketer of high-end fishing, hunting and sporting goods

The Challenge

• Leverage trend of consumer peer to peer endorsements
• Drive consumer interaction on online e-Store
• Add consumer generated content to encourage the sale of products across categories

The Solution

• Launch Ratings and Reviews program to encourage consumers to evaluate, write and post reviews of products across categories
• Ratings and Reviews program featured a Sweepstakes to showcase the program and encourage consumers to write a review
• Each completed product rating or review earned the author an automatic entry into a sweepstakes to win high value client branded gift cards
• Winners showcased in advertising and online to further heighten interest in the Rating and Reviews program

The Results

• Successful launch of the Ratings and Reviews program
• Increased length of visit on client e-Store site
• Consumer generated reviews exceeded projections
• Early indicator of increased sales on featured products that included consumer reviews compared to non-reviewed products
• Positive feedback from consumers

Case Studies

• Sporting Goods Sweep
• Soft Drink Instant Win
• Consumer Electronics AdverGame
• Product Launch Sales Contest
• Case Study Library