Soft Drink Instant Win
Instant Win Game - Under-the-Label and Online Games Drive Consumer Engagement and Purchase Up-Sell
The Client
- A global leader in the soft drink and beverage products industry partnering with a premier quick serve restaurant with 6500 locations in 42 states and 14 countries
The Challenge
- Drive store traffic, frequency of visit and purchase transactions
- Increase overall and average ticket sales per transaction
- Increase overall fountain sales
- Generate overall excitement for the brand and specifically their combo meal offer
- Leverage and extend MLB franchise license through innovative way
The Solution
- Leverage MLB franchise license with an under the label instant win game awarding over 100,000 great prizes and product offers
- Unique Instant Win codes featured under peel-off labels on large soft drink beverage cups
- Consumers visit the promotion secured website to enter their game codes to see if they are an instant winner
- Prizes include VIP experiential events at various MLB franchise team games such as VIP suites and parties for 30 people, VIP dugout seats with the team, delivering the first pitch. Other prizes include team apparel, game tickets, restaurant gift cards, assorted food product and product discounts on future visits
The Results
- Higher than anticipated participation throughout program
- Client reported exceeding store traffic and average ticket transaction sales over forecast
- Received multiple unsolicited publicity surrounding prize winners VIP experiential prizes
- Due to the program success will repeat the program during the next year time frame
