Product Launch Sales Contest
Retail Channel Training and Incentive Contest Drive Product Launch
The Client
- Leading developer, manufacturer and supplier of printing and imaging solutions
The Challenge
- Support introduction of new wireless printer technology
- Help distinguish brand from competitive set and stand out from clutter
- Train big box electronics retailer front line sales staff on features and benefits of new products
- Motivate front line retail sales staff to recommend and sell product at retail
- Gain additional merchandising visibility at retail
The Solution
- Interactive web-based training and sales incentive contest
- Retail sales staff register and review a series of short online training videos on features, benefits and selling tips for wireless printing technologies
- Participating sales staff take a series of programmed learning online quizzes to test their product knowledge
- Sales reps are rewarded with gift cards based on successful completion of each quiz
- In addition sales reps are entered in sweepstakes drawing for big box retailer shopping sprees
- Stores compete with other stores by region and based on sales performance earn prizes
The Results
- Positive endorsement from big box electronics retailer on effectiveness of overall campaign
- Increase in top of mind recall on features and benefits by front line retail sales staff
- Client gained additional merchandising visibility throughout promotion period
- Sales volume gains over budget
