Consumer Electronics Advergame
Advergame and Programmed Learning Sweepstakes Drive Brand Engagement and Viral Marketing Efforts
The Client
- World-leading specialty consumer electronics retailer with over 1300 locations
The Challenge
- Drive sales for flat panel televisions and related products during the post holiday and leading up to the football end of season big game
- Provide consumers with a quirky fun opportunity to engage with the brand while learning about the feature benefits of HDTV
- Increase traffic both online and at retail and showcase clients wide assortment of flat panel TVs and related products
- Provide a vehicle to promote viral word of mouth marketing
The Solution
- Leverage football season’s big game to showcase HD flat panel television and provide consumers a fun brand engaging experience
- Client launched a quirky, fun football themed advergame encouraging consumers to get in the game by kicking a series of field goals. A quirky twist to the game was the player actually became the ball and was propelled through the air towards/over the goal posts
- After three kicks, consumers were encouraged to enter a sweepstakes by answering several programmed learning questions regarding feature benefits of HDTV
- Consumers could forward messages to their friends to encourage them to check out the advergame
The Results
- Client reported increased site traffic and both unique and repeat hits
- Length of site visits increased over promotional period
- Increased views online - flat panel TV’s and related product categories
