International Manufacturer of Food Products Promotes Trial Use of New Teas by Utilizing Online Sampling Program

The Client 

• International manufacturer of home, personal care and food products

The Challenge

• Promote trial use of new teas with effective marketing vehicle (online site) that creatively delivers product message and provides efficiencies in program delivery and tracking
• Generate and fulfill 13, 000 requests for tea sample in six days

The Solution

• Skybridge Promotion Fulfillment built a creative website designed to generate trial use and efficiently capture verified data for fulfillment
• The website had unique features built in to prevent duping and fraud and provide response tracking mechanisms to measure effectiveness
• Skybridge created a database and managed all program elements for fulfillment from ordering to distribution of the tea bag samples

The Results

• Trial requested quota of 13,000 was reached in six days
• Fulfillment turn time schedules were met
• Provided reporting documentation in real-time during execution of the program

Case Studies

• Fulfillment Services for Premium Program
• Cause Marketing Program
• High Volume, High Value Rebate Programs
• Online Sampling Program
• Wine and Spirit Rebate Programs
• Beverage Online Store
• Retail Loyalty Gift Card
• Personal Care Product Co-Promo
• Employee Special Delivery
• Product Recall Rebate
• Case Study Library