Employee Special Delivery

International manufacturer with 400 brands, spanning 14 categories of home, personal care and foods products, introduced a new product in its detergent category under the company’s “Go Green” initiative

In partnership with the manufacturer’s ad agency, help generate excitement among its 3,500 employees for the introduction of a new product tagged with the company’s “Go Green” initiative message
Timing of project execution to match launch of major advertising campaign
Source greenhouse near client corporate headquarters, capable of planting 3,500 plants into the caps of laundry detergent in very short turn
Sticker 3,500 lids
Hand-deliver plants safely in late fall in east coast climate
Unexpected challenge - caps ended up being much smaller than anticipated and delivered late requiring sourcing new plant that would fit

Source a greenhouse partner within a short distance of client location
Coordinate effort to process caps and ship to greenhouse, pot and deliver 3,500 plants to employees on the day the ad campaign broke
Unexpected challenge - source new plant, pot and tag in one day and deliver the next by 8 AM

Skybridge^® Promotion Fulfillment secured greenhouse partner within short distance of client headquarters and coordinated effort start to finish
Major time constraints were placed on Skybridge^® Promotion Fulfillment with a delay in shipment of caps - Skybridge^® Promotion Fulfillment was able to compress timeline to process caps and ship to greenhouse and turn potting in one day with delivery the next
When lids arrived, they were too small for plant and dirt and the weather turned cold - required sourcing a hardier plant and additional labor to meet delivery deadline
Project delivered on time and on budget through well-coordinated effort and agile, responsive partners