Cause Marketing Program
Skybridge® Promotion Fulfillment Partners with Client and Non-Profit Affiliate in Helping to Raise Millions of Dollars for Breast Cancer Research
The Client
- Leading international producer, marketer, and distributer of cereals, snacks and processed foods
The Challenge
- Join client and non-profit affiliate in helping raise millions of dollars for breast cancer research
- Receive and process millions of yogurt lids annually
- Simplify data reporting for complex program to client and non-profit affiliate
The Solution
- Skybridge® Promotion Fulfillment receives, cleans, counts and enters data for millions of yogurt lids during annual collection drive
- Skybridge® collects and processes consumer donations and white mail
- Conduct overall program management
The Results
- Skybridge® provides detailed data and customized reporting program, breaking down state-bystate and other segment for the client and nonprofit affiliate
- Assists client and nonprofit affiliate in contributing thousands of dollars to specific charitable cause
- Program continues to grow each year with creative relationships built into outreach channels
