A year after a new name and a new look, Skybridge^® Marketing Group is orchestrating consumer rebate and fulfillment programs for big-name brands that are showing big-time results in reaching and satisfying the ever-important consumer

GREENFIELD, Minn. (Nov. 30, 2009) - Skybridge^® Marketing Group, a company that coordinates promotions and rebate fulfillment (among other marketing initiatives), has launched its Consumer’s Choice rebate program to help product marketing companies and organizations improve brand engagement with customers.

The Consumer’s Choice rebate program simplifies rebates and generates greater results for businesses by focusing on the consumer relationship. It was built with the focus of enhancing the consumer’s overall experience with a company’s brand by providing unmatched service. With a quick six-to-eight day rebate delivery, Consumer’s Choice allows consumers to experience a complete worry-free encounter with the company offering the rebate.

Skybridge^® Marketing Group believes Consumer’s Choice will revolutionize the rebate business by ease of use and empowerment. The rebate program serves the promotion fulfillment needs of Fortune 500 companies, providing a variety of products, including food and beverage, health and beauty, household goods, electronics and apparel.

“We’ve been in the rebate business for more than 50 years and we’ve always pushed the envelope,” says Dean Fitch, EVP Sales and Marketing of Skybridge^® Marketing Group. “Rebates are an effective tool in maintaining consumer loyalty. When rebates are difficult or too confusing to redeem, it takes away from the consumer experience rather than adding to the brand image. Skybridge^® Marketing Group sees Consumer’s Choice as a way to rally the rebate business by making it easier, more timely and effective for consumers, while still generating millions in revenue for retailers.”

Consumer’s Choice guarantees six-to-eight days turn time instead of the normal six-to-eight weeks, and provides retailers comprehensive reporting in both online and hard copy forms. Furthermore, Skybridge^® Marketing Group employees handle all orders and customer calls at Skybridge facilities, eliminating difficulties commonly associated with outsourcing.

Consumer’s Choice Benefits
Skybridge^® Marketing Group’s Consumer’s Choice rebate program provides businesses with a whole service of marketing tools to reinforce brand relationships. The following are some of the tools and benefits of the program:

•    Brand reinforcement. Provides additional advertising opportunities to increase brand engagement and allows for promotion of a brand or specific product.
•    Build consumer database. Customizable bounce back card and/or URL enable users to build consumer database based on marketing requirements.
•    Localize marketing efforts. Obtains more precise feedback by asking where consumers buy their products and allows for collection of data by state, city or retailer.
•    Extended marketing opportunities. Encourages consumers to sign up to receive future promotions via URL, an 800 number or bounce back card.
•    Fraud protection capabilities. Rebate system has built-in VOID and counterfeiting protection, as well as personalized check and messaging.
•    Barcoded personal data. Consumer data (name and address) can be captured in barcode for increased customer security, which can result in increased bounce back response.
•    Cross- and seasonal-branding. Enables organizations to highlight additional new products and services, as well as cross-branding and seasonal promotions.
•    Continuity. Collection of data aids brands in building continuity promotions with consumers.
•    Flexibility. Provides variable products or brands for localized efforts.

“Consumer’s Choice does one thing that no other program does – view rebates from the consumer’s point of view,” Fitch says. “The program’s personalized touch reaches consumers on a whole new level, enabling retailers to capitalize on wealth of the marketing data it collects about its customers and their purchase decisions to positively impact their bottom line.”

About Skybridge^® Marketing Group
For more than half a century, Skybridge^® Marketing Group has provided Fortune 500 companies with effective marketing solutions. Skybridge^® Marketing Group encompasses four business units including Skybridge^® Promotion Fulfillment, Skybridge^® Direct Response Fulfillment, Skybridge^® Customer Service, and Skybridge^® Sweeps & Games. Skybridge^® Marketing Group has operations in five locations in the United States, Mexico and Canada (http://www.skybridgemg.com).

Media Contact:

Jeremy Baier
(612) 767-2403
jeremy@onesimpleplan.com