New brand, new website, technology and services give Skybridge^® Marketing Group new power to connect its clients to the future.

GREENFIELD, Minn. (November 14, 2008) – Following the divestiture of its trade division, Archway Marketing Services, Consumer Division announced today that it has rebranded and repositioned the company as Skybridge^® Marketing Group (www.skybridgemg.com).

“We chose the name Skybridge^® Marketing Group because we have preserved, enhanced and added to our capabilities in a way that truly connects our clients to the future,” said Joseph Thomas, President and CEO of Skybridge Marketing Group.

Skybridge^® Marketing Group is organized into four business segments:

• Skybridge^® Direct Response Fulfillment
• Skybridge^® Sweeps & Games
• Skybridge^® Promotion Fulfillment
• Skybridge^® Customer Service

The solutions-based structure enables Skybridge^® Marketing Group experts to work more closely with each client, and to wield new services and technologies more effectively. Among Skybridge^® Marketing Group’s enhanced offerings: myriad system improvements, including web applications, in Direct Response Fulfillment; advanced interactive capabilities in Sweeps & Games; full web capabilities in Promotion Fulfillment, including e-stores, e-promotion, and e-sampling; and a home agent program and new certifications such as PCI compliance in Customer Service.

What hasn’t changed? “Our leadership and our ownership,” answered Thomas, “along with our 50-year tradition of providing superior service. And our commitment to keeping Skybridge^® Marketing Group clients and their agencies on the leading edge of marketing and program execution, on the path of sure-footed growth.”

For more than half a century, Skybridge^® Marketing Group has provided Fortune 500 companies with effective marketing solutions. Skybridge^® Marketing Group encompasses four business units including Skybridge^® Direct Response Fulfillment, Skybridge^® Sweeps & Games, Skybridge^® Promotion Fulfillment, and Skybridge^® Customer Service. Skybridge^® Marketing Group has operations in six locations in the United States, Mexico and Canada.