It's About Time: Consumer's Choice program sparks a rebate revolution.
"Forget everything you know about rebates - because Consumer's Choice™ makes it all obsolete."
Dean Fitch, EVP of Sales and Marketing at Skybridge® Marketing Group, concedes the boldness of his assertion, but he stands by it, adding that "just as transistors supplanted tubes and digital replaced analog, now begins a whole new era in rebate processing and delivery.
"Consumers who are used to waiting six to eight weeks for their rebates will get them in six to eight DAYS. Pricing predictability replaces budgeting uncertainty.
Efficiency will skyrocket. And that's just the beginning of what our proprietary patent-pending process offers."
We call it Consumer's Choice. Clients call it a no-brainer.
At the heart of Skybridge's® new rebate processing and delivery program is the radically simple notion that consumers should be at the center of the process.
"Until now, consumers have been forced to wait up to two months for their rebate checks," says Fitch. "Even the most esteemed, all-American brand icons imposed long waits on their customers." Add confusion submission requirements, qualification ID glitches, lost checks and customer service hassles, and brands suffered even more.
"Yet Consumer's Choice isn't just about strengthening consumer relationships and fulfilling the brand promise," Fitch adds. "It's also about jump-starting efficiency, and improving budgeting predictability with all-in-one pricing.
"Simply put, this is the biggest thing to happen to rebates - since rebates."
The secret to consumer satisfaction
"It's all about time," says Fitch. "We rethought the entire process to eliminate delays and accelerate efficiency. To start, the program involves no outsourcing whatsoever. Skybridge® employees in Skybridge® facilities control all orders and customer calls.
To ensure a peerless customer experience, Consumer's Choice™ has reduced processing time to three days for 95% of all orders. Six-to-eight-day rebate delivery is complemented with email notification. And instead of receiving an undifferentiated check that can easily get lost in the mail, consumers receive a high-quality document that's concealed, private, and mailed in a 4-color 'brand billboard.'
Mailed to consumers, delivering results to clients
Consumer's Choice™ addresses a longstanding client need for budgeting predictability. One all-inclusive fee for labor, materials, reporting and postage reduces the variable and risk of program budgeting.
"Our clients will also realize reduced costs through an improved customer experience," Fitch says. "Moreover, they'll strengthen brand loyalty well beyond the cashing of the check."
"It's not just a win-win. It's a spectacular victory for consumers and companies alike."
Fulfilling the Skybridge® Promise
As eager as he is to introduce Consumer's Choice™ to his clients, Fitch says his greatest anticipation revolves around the program's internal introduction.
"The creation of Consumer's Choice™ coincided with the rebranding of Skybridge® as the marketing company uniquely capable of connecting our customers with the future," explains Fitch, "and this program demonstrates the indisputable truth of that assertion.
"We're not just claiming to be the industry leader. WE ARE the industry leader. And that's something we can all feel great about."
For the official press release, click here
For the official press release - click here
Media Contact:
Jeremy Baier
(612) 767-2403
jeremy@onesimpleplan.com