Robert Borman
EVP & General Manager, Sweeps & Games
Robert’s insight into how emerging consumer and technology trends create marketing opportunities is just one of the talents he brings to bear as EVP and General Manager of Sweeps and Games. Developing and executing superior brand-building strategies also depends on dedication to client service, unwavering attention to quality processes and technology, and maintaining a competitive edge in legal compliance and programming knowledge.
Blue-chip clients and industry accolades including the PMA Silver Reggie and AMA Gold Spire Awards testify to Robert’s record of achievement over the past 25 years, but he takes greatest pride in having built a talented team of “subject matter experts” who share his passion for the discipline, commitment to quality, and ability to bring fresh thinking to every challenge.
Robert earned an M.B.A. and B.A. in marketing and liberal arts at the University of Wisconsin, and he keeps his creative faculties honed by pursuing a wide range of interests as an artist, sculptor and culinary aficionado.

Interesting Fact: Whether on the clock or off, Robert subscribes to the following motto: “Life is short, be authentic, act with intention, do what you love, the rest will follow."
