Jewelry Continuity

Continuity Program for Fine Jewelry Requires Complete Program Management

 

The Client 
  • For nearly 40 years, this jewelry company has offered thousands of beautiful, affordable jewelry designs from classic to contemporary styles in fashion­able fine jewelry, plus gorgeous gifts and accessory ideas
The Challenge
  • Manage complex program execution and inventory supply chain
  • Significantly reduce printing and order processing costs
  • Provide program efficiencies, especially in fulfillment and inventory management
The Solution 
  • Simplify the process and execution of this complex program, especially for the consumer
  • Three-phase plan to consolidate the multiple variables into one print-on-demand computerized order form, retaining the intimacy and personal­ization of previous mailings
  • Simplified reporting and inventory management functions
The Results 
  • Skybridge Direct Response Fulfillment provided solutions to consoli­date more than seven pre-printed collat­eral pieces per customized order into one print-on-demand order form
  • Tracks and manages inventory of more than 5,000 product SKUs and printed materials
  • Dramatically reduced overall costs of program including printing, storage, postage, shipping/handling fees, trans­portation and delivery, and inventory management fees
  • Continuous process improvement efforts to order form designed to increase average sales per order